Responsibility:  Development and Alumni Affairs

Key Stakeholder(s): Community, Faculty, Staff, Board

Goal and Rationale

Goal: To measure the extent of expanding fundraising. 

Rationale: Three main parameters provide an overall assessment of fundraising growth: (1) Donor Retention, (2) Donor Acquisition and (3) Constituent Giving. The first is a general measure of how many donors continue to donate, the second ensures year over year increases, and the third is a demonstration of the commitment of individuals directly engaged with the university.

Definition and Collection Plan

Formal Definition: Donor Retention is the number of donors retained year over year (the inverse is the attrition rate, or percentage of lost donors). Donor Acquisition is the total of new donors. Constituent Giving is calculated as the number of board members, faculty and staff donating in the current fiscal year divided by total board members and full-time and part-time faculty and staff as defined by the Nov. 1 census data provided to IPEDS. To ensure long-term sustained growth of the endowment per full-time equivalent (FTE) will also be utilized based on information provided to IPEDS.

Frequency:  Annually

Comparison Group(s): 5-year Historical Trend / Aspirational Group / Peer Group


Variables: Donor Retention / Donor Acquisition / Constituent Giving / Endowment per FTE

Audiences:  Faculty, Staff / Board Members / General Public